Walmart In Talks To Buy Vizio For More Than $2 Billion
According to the Wall Street Journal, Walmart is in talks to buy TV manufacturer Vizio for more than $2 billion. Shares of Vizio jumped 36% after the report, while Walmart's shares were down about 1%. From the report: Walmart, including its Sam's Club chain, has historically been Vizio's largest customer. Vizio is historically the largest television brand sold at Walmart by sales. The deal talks demonstrate the importance of consumer data and ad space for major retailers as they build out their ad businesses and compete with Amazon. In addition to being an e-commerce behemoth, Amazon is among the biggest ad players in the U.S. behind Google parent Alphabet and Facebook owner Meta Platforms. Amazon has also been building its own smart TV business. Developing...
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