Ghost Kitchens Are Advertising AI-Generated Food On DoorDash and Grubhub

Emanuel Maiberg reports via 404 Media: Dozens of Ghost kitchens, restaurants that serve food exclusively by delivery on apps like DoorDash and Grubhub, are selling food that they promote to customers with AI-generated images. It's common for advertisements to stage or edit pictures of food to make it look more enticing, but in these cases the ghost kitchens are showing people pictures of food that literally doesn't exist, and looks nothing like the actual items they're selling, sometimes because the faulty AI is producing physically impossible food items. [...] Some ghost kitchens exist as unmarked commercial kitchens with no actual restaurant you can visit that simply fulfill orders for a variety of brands that only exist on the food delivery services. Other ghost kitchens piggyback on existing, real restaurant kitchens to fulfill orders for those brands that exist only on food delivery apps. [The food from a business on DoorDash called Pasta Lovers] actually comes from Tony's Pizzeria in North Brooklyn, which also fulfills orders for a cheesesteak brand called Philly Cheez, a hero sandwich brand called Hero Mania, and a wrap brand called That's A Wrap. All of these brands deliver food from different ghost kitchens across the country, and all of them feature the same type of AI-generated images to promote their food, some of which looks ridiculous. [...] "We don't allow the use of AI-generated images and if we find a merchant is using any, we will remove those images from their menu," Grubhub, which also operates Seamless, told me in an email. However, at the time of writing the AI-generated images on Seamless I sent the company are still live on its site. "We know how important it is for diners to have realistic expectations of what they are ordering and should expect to receive, which is why we share image guidelines with our partners and our system reviews image submissions before they're allowed on our platform." "DoorDash is committed to showcasing realistic representations of meals that customers would receive when ordering online," DoorDash told me in an email. "Showcasing high-quality, accurate, and realistic menu images is crucial for maintaining customer trust and generating sales through DoorDash Marketplace." "This is all incredibly depressing," concludes Maiberg. "A local pizzeria can't get by unless it makes sandwiches for ghost kitchen brands, the people who make a living taking photographs of food are being displaced by AI tools, and gigantic food delivery apps are still making money by taking a cut from restaurants and screwing over gig delivery drivers." "AI-generated images of food that people can order and eat finally brings us to a shockingly literal manifestation of Jean Baudrillard's Simulacra. Baudrillard would say the Spicy Philly Cheese from Philly Cheez is "never that which conceals the truth -- it is the truth which conceals that there is none."

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