EA Says Generative AI Could Make It 30% More Efficient

EA CEO Andrew Wilson believes generative AI will "revolutionize" the gaming industry over the next five years. He predicts that the technology will allow for more efficient content creation, reducing development time from months to days. From a report: Greater efficiency coupled with "deeper, more immersive experiences" will lead to significant audience expansion over the next few years and provide a "multi-billion dollar" growth opportunity, he said. Wilson said that in the past it might take six months to build an in-game sports stadium. Over the last 12 months, that time has shrunk to six weeks, and over the coming years it could maybe be cut to six days. And while FIFA 23 has 12 run cycles for how the players move in the game, EA Sports FC 24 has 1,200 created with generative AI. Over the next five years, Wilson hopes that generative AI will make EA's development 30% more efficient, help grow its 700 million-strong player base by "at least" 50%, and lead to players spending 10-20% more money on its games. "What we've seen every time there's been a meaningful technological advancement in media and in technology, where you are able to democratise an industry and hand it over to the population at large, incredible things happen," he said.

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