Meghan launches new brand American Riviera Orchard in return to Instagram

Duchess of Sussex's first social media post since 2020 attracts 200,000 followers within hours on new lifestyle account

Meghan, the Duchess of Sussex has launched what appears to be a new lifestyle brand with dozens of products in the works as she makes a return to Instagram after a four-year hiatus.

In Meghan's first social media post since 2020, American Riviera Orchard was announced via nine Instagram posts that together show the brand's gilded logo and crest. Within hours the account had more than 200,000 followers.