Leading adviser quits over Instagram’s failure to remove self-harm content

Exclusive: Psychologist accuses Meta of turning a blind eye' to posts she believes represent further danger to vulnerable women

A leading psychologist who advises Meta on suicide prevention and self-harm has quit her role, accusing the tech giant of turning a blind eye" to harmful content on Instagram, repeatedly ignoring expert advice and prioritising profit over lives.

Lotte Rubaek, who has been on Meta's global expert group for more than three years, told the Observer that the tech giant's ongoing failure to remove images of self-harm from its platforms is triggering" vulnerable young women and girls to further harm themselves and contributing to rising suicide figures.