Canva acquires Affinity to fill the Adobe-sized holes in its design suite
by Jess Weatherbed from The Verge - All Posts on (#6KM8Z)
Affinity's professional design software could give Canva the edge it needs to seriously compete against Adobe. | Image: Canva Web-based design platform Canva has acquired the Affinity creative software suite, positioning itself as a challenger to Adobe's grip over the digital design industry. Canva announced the deal on Tuesday, which gives the company ownership over Affinity Designer, Photo, and Publisher - three popular creative applications for Windows, Mac, and iPad that provide similar features to Adobe's Illustrator, Photoshop, and InDesign software, respectively.
Official figures for the deal have not been revealed, but Bloomberg reports that it's valued at several hundred million [British] pounds." Nevertheless, the acquisition makes sense as the Australian-based company tries to attract more creative professionals. As of January this year, Canva's...