Study of UK’s top bamboo loo rolls show some are made from other woods

Some ecologically sound' brands contain as little as 2.7% of the eco-friendly paper alternative

In the bathrooms of the ecologically conscious, bamboo toilet paper is the new bottom line - a supposedly green alternative to the bog-standard pulp-based loo roll that requires the chopping down of 1m trees a year, just to be flushed down the pan.

But findings from consumer watchdog Which? will wipe away that smug feeling: samples of three out of the five of the UK's top bamboo brands were actually made from other woods, some of them heavily implicated in deforestation.