Nick's NBA playoff pitch: Top-seeded Celtics, Thunder, Nuggets pick their opponents | What's Wright?

NBA ratings are declining but Nick Wright has a new, incentivized pitch (as first seen on First Things First) to improve the playoff format. Watch as he explains why the top seeds such as the Boston Celtics, Oklahoma City Thunder and Denver Nuggets should pick their opponents. Nick also breaks down the importance of incentivizing the regular season to increase the hype heading into the postseason.