Elon Musk’s reputation is falling — and it’s taking Tesla with it
by Jess Weatherbed from The Verge - All Posts on (#6KTB5)
Studies show that consumers associated Tesla with Musk, which might be damaging the EV brand's bottom line. | Illustration by Kristen Radtke / The Verge; Getty Images Elon Musk's controversial behavior in recent years is very likely" to be a contributing factor in Tesla's declining sales, according to corporate reputation tracking firm Caliber.
Survey data reported by Reuters found that Tesla's consideration score" - a metric used by Caliber to track consumer interest in brands, based on how they respond to the prompt I would buy, or continue buying, products and services from Tesla, if given the chance" - has fallen to 31 percent from its 70 percent high in November 2021, tumbling by 8 percent alone this January. Caliber's consideration scores for rival EV-producing manufacturers Audi, BMW, and Mercedes, meanwhile, increased slightly during the same period, reaching between 44-47 percent.
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