Facebook and Instagram to label digitally altered content ‘made with AI’

Parent company Meta also to add high-risk' label to Al-altered content that deceives the public on a matter of importance'

Meta, owner of Facebook and Instagram, announced major changes to its policies on digitally created and altered media on Friday, before elections poised to test its ability to police deceptive content generated by artificial intelligence technologies.

The social media giant will start applying Made with AI" labels in May to AI-generated videos, images and audio posted on Facebook and Instagram, expanding a policy that previously addressed only a narrow slice of doctored videos, the vice-president of content policy, Monika Bickert, said in a blogpost.