Apple loses mantle as world’s biggest phone seller to Samsung as China sales drop
by Jasper Jolly and agencies from Technology | The Guardian on (#6M2X8)
South Korean firm regains pole position amid biggest drop in iPhone sales since Covid-19 lockdowns
Apple has lost its spot as the world's biggest mobile phone seller after a steep sales drop as South Korean rival Samsung retook the lead in the global market share.
Samsung had been the biggest seller of mobile phones for 12 years until the end of 2023, when sales of Apple's iPhone models overtook it.
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