Now Play This 2024 review – the eccentricity is the point

Somerset House, London
A world away from Fortnite and Call of Duty, the UK's biggest festival of experimental games celebrates quirky one-offs and making it up as you go along

Video game conventions are typically boisterous affairs, as thousands of visitors queue under a constellation of screens for the chance to play one of the hundreds of as-yet unreleased titles on display.

Now in its 10th year, Somerset House's Now Play This is to mainstream exhibitions what folk festivals are to raves. None of the experimental games presented here are destined to be advertised on the sides of buses, not least because many are one-offs that use bespoke controllers - a hatching of thick ropes and copper bands, or an old suitcase lined with speakers - connected to laptops via an umbilical tangle of wires. Few of these games adhere to the conventional rules or fashions seen in mainstream video game design, either. They might have no win state", or provide an open play" tool set with which visitors can create their own rules. The eccentricity is the point. You've played those other games, the programme suggests: now play this.