EU threatens TikTok Lite with ban over reward-to-watch feature

App feature could be suspended unless child safety concerns addressed, in first use of sweeping new digital powers

The EU has said it will ban a new service launched by TikTok in Europe that it believes could be as addictive as cigarettes" unless the company offers compelling" fresh evidence that children are safeguarded.

If the ban goes ahead, it would be the first time the EU has used sweeping new powers to impose sanctions on social media companies since its landmark Digital Service Act (DSA) came into force last August.