Framework Won't Be Just a Laptop Company Anymore

Today, Framework is the modular repairable laptop company. Tomorrow, it wants to be a consumer electronics company, period. From a report: That's one of the biggest reasons it just raised another $18 million in funding -- it wants to expand beyond the laptop into "additional product categories." Framework CEO Nirav Patel tells me that has always been the plan. The company originally had other viable ideas beyond laptops, too. "We chose to take on the notebook space first," he says, partly because Framework knew it could bootstrap its ambitions by catering to the PC builders and tinkerers and Linux enthusiasts left behind by big OEMs -- and partly because it wanted to go big or go home. If Framework could succeed in laptops, he thought, it would be able to build almost anything. After five years building laptops, what might Framework add to the portfolio? Patel won't say -- I only get the barest hints, no matter how many different ways I ask. He won't even say if they'll make less or more of a splash than laptops. Framework might choose an "equally difficult" category or might instead try something "a bit smaller and simpler to execute, streamlined now that we have all this infrastructure."

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