Article 6MCWW Littler India: why Britain’s south Asian garment stores are struggling

Littler India: why Britain’s south Asian garment stores are struggling

by
Neha Gohil Community affairs correspondent
from World news | The Guardian on (#6MCWW)

They have been resilient amid wider high street decline - but units are now emptying in areas such as Southall, west London

The south Asian high street is facing a fight for its future in Britain as customers scale back wedding celebrations because of the cost of living crisis and young people's changing preferences.

Businesses in London and Manchester have said they have witnessed a huge decline in customers after the pandemic with the cost of living crisis prompting many to decide against the traditional big south Asian wedding and to seek out cheaper products online.

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