Less work for the same pay won’t fly – but here’s a four-day week that might

Don't be deluded by media hullabaloo - but smart employers can get creative with schedules to attract and retain talent

According to CNN 4-day workweeks may be around the corner. A third of America's companies are exploring them." CNBC says: This US company tested a 4-day workweek - and says it made workers happier and more productive." Newsweek tells us: Millennials Are Ready For a Four-Day Week." So why do all of my clients say nope?

According to an advocacy organization, more than 300 companies have four-day workweeks and, per the reports above, many others are apparently testing" the concept. I admit that I've spoken to none of these companies but I'm not sure I have to. I spend my life working with small and mid-sized businesses and I know a PR stunt when I see one. Hey, good for them. In these times of tight labor - it's a great marketing campaign. People! Come work for us except you don't have to do as much work and we'll still pay you the same!" Now that's a company I want to work for.