Dark Brandon popping off: is Joe Biden’s ‘cringe’ TikTok helping or hurting him?

His youth support declining, the president needs to be where the people are'. His account regularly mocks Trump - but remains silent on Gaza

In Joe Biden's TikTok debut, timed to the Super Bowl in February, the president answered rapid-fire questions like Chiefs or Niners?" (neither, he picked the Eagles because his wife's a Philly girl") and flashed the Dark Brandon meme. He got more than 10m views, so by pure metrics, the video was no flop. But to use one of TikTok's favorite disses, for many gen Z viewers it felt cringe" - even pandering. Worse still, the TikTok, captioned lol hey guys", made the rounds after Israel struck Rafah, a city in the southern Gaza strip. Biden's jokes infuriated users who flooded the post with the comment WHAT ABOUT RAFAH?"

I don't want my president to be a TikTok influencer," read the headline of one USA Today editorial. One (actual) influencer told CNN the president's attempt at meme-ing felt performative". A warm welcome to the app, it was not. But Biden's team kept posting.