Comcast To Launch Peacock, Netflix and Apple TV+ Bundle

Later this month, Comcast will launch a three-way bundle with Peacock, Netflix and Apple TV+. It will "come at a vastly reduced price to anything in the market today," said. Comcast chief Brian Roberts. Variety reports: The goal is to "add value to consumers" and at the same time "take some of the dollars out of" other companies' streaming businesses, he added, while reinforcing Comcast's broadband service offerings. Comcast's impending launch of the StreamSaver bundle come as other media companies have been assembling similar offerings. [...] Like the other streaming bundling strategies, Comcast's forthcoming Peacock, Netflix and Apple TV+ package is an effort to reduce cancelation rates (aka "churn") and provide a more efficient means of subscriber acquisition -- coming as the traditional cable TV business continues to deteriorate. Last week, Disney and Warner Bros. Discovery announced a three-way bundle comprising of Max, Disney+ and Hulu.

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