FCC Chair Proposes Disclosure Rules For AI-Generated Content In Political Ads

FCC Chairwoman Jessica Rosenworcel has proposed (PDF) disclosure rules for AI-generated content used in political ads. "If adopted, the proposal would look into whether the FCC should require political ads on radio and TV to disclose when there is AI-generated content," reports Quartz. From the report: The FCC is seeking comment on whether on-air and written disclosure should be required in broadcasters' political files when AI-generated content is used in political ads; proposing that the rules apply to both candidates and issue advertisements; requesting comment on what a specific definition of AI-generated comment should look like; and proposing that disclosure rules be applied to broadcasters and entities involved in programming, such as cable operators and radio providers. The proposed disclosure rules do not prohibit the use of AI-generated content in political ads. The FCC has authority through the Bipartisan Campaign Reform Act to make rules around political advertising. If the proposal is adopted, the FCC will take public comment on the rules. "As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used," Rosenworcel said in a statement. "Today, I've shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue."

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