Liquid Death: the viral canned water brand killing it with gen Z

The rule-breaking' US drink has landed in UK supermarkets. But what makes this water so special?

What's in a name? Well, if you ask the makers of the viral water brand Liquid Death, the answer is about $1.4bn.

Anyone with tickets to a festival this summer is likely to be struck by the canned drink with the alarming name that gen Z devotees are carrying around with them. But the trendy beverage is nowhere near as sinister as it seems. In fact, it's just water in a can.