The business behind Unnecessary Inventions’ millions of followers
by Becca Farsace from The Verge - All Posts on (#6N4VR)
Becca Farsace On the dance floor at the Webby Awards in 2023, a very dapper man in a subtle paisley suit came up to me with a huge smile and said I love your content." It's always nice hearing that someone likes your work, but I'd never heard it from someone with an internet presence quite like his. It was Matty Benedetto of Unnecessary Inventions, a creator who has amassed millions of followers across just about every social network by making and displaying all sorts of strange, eccentric, and perplexing gadgets to improve our daily lives.
As I said thank you and tried not to blush, I yelled to Matty that I was trying to launch a video series about creators and maybe we could link up." Over a year later, I found myself in the heart of Burlington,...