Article 6N54F Apple’s new iPad Pro ad puts the focus back on creators

Apple’s new iPad Pro ad puts the focus back on creators

by
Allison Johnson
from The Verge on (#6N54F)
Screenshot_2024_05_29_at_11.05.55_AM.0.p The latest iPad ad is much more human-centric. | Image: Apple / YouTube

Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people's mouths.

Titled Worlds Made on iPad," the minute-and-change video features actor Sofia Wylie on a green screen set. Then, the screen splits into three views, each with a different animated backdrop that evolves as she crawls, leaps, and floats through the stylized spaces. It's a distinctly different vibe from the last one, which, uh, didn't go down well.

That ad - titled Crush!" - featured an array of instruments, paints, sound mixing equipment, and other artistic tools being crushed in a hydraulic press, all smashed together to create a shiny new iPad Pro. Unsurprisingly, many creators didn't take kindly to seeing...

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