Apple News+ Subscription Growth Blows Away Major Media Sites

David Snow reports via Cult of Mac: A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are. CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase. The results come from data measuring how many Apple product buyers say they subscribe to the News+ service. CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers. And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing. "One-quarter of the U.S. base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own," CIRP noted.

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