Sony Pictures Will Use AI To Cut Film Costs, Says CEO Tony Vinciquerra

The next "Spider-Verse" film may have a new animation style: AI. From a report: Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to AI. He likes the tech -- or at the very least, he likes the economics. "We are very focused on AI. The biggest problem with making films today is the expense," Vinciquerra said at Sony's Thursday (Friday in Japan) investor event. "We will be looking at ways to...produce both films for theaters and television in a more efficient way, using AI primarily." That's about the strongest support for AI we've heard from a film studio head. "We had an 8-month strike over AI last year," Vinciquerra began his response to the first analyst question (from Nomura Securities) during his Q&A portion of the annual event. He also acknowledged that ongoing IATSE talks and the forthcoming Teamsters negotiations are "both over AI again." The sum total of those discussions between Hollywood's workers and its studios will inform just how far Vinciquerra and others can go. "The agreements that came out of last year's strikes and the agreements that come out of the IATSE and Teamsters [negotiations] will define roughly what we can do with AI," Vinciquerra said.

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