Qualcomm Spoofs 'I'm a Mac' Ads To Promote Windows On ARM PCs

An anonymous reader quotes a report from PCMag: Justin Long, the actor known for playing the Mac guy in Apple's mid-2000s ad campaign is once again switching sides -- this time to promote new Windows laptops from Qualcomm. Long appeared in a video that Qualcomm showed during its Computex keynote. To introduce the segment, CEO Cristiano Amon said Qualcomm captured video of a "very special person" preordering a Windows Copilot+ laptop built with a Snapdragon X Elite chip. In the clip, we see Long typing on an Apple MacBook at home and getting annoyed by all the incoming notifications, which include warnings that his laptop only has a 1% battery life and is running out of disk space. Long types in a search for "Where can I find a Snapdragon-powered PC?" and then stares at the camera, looking a bit ashamed, before saying: "What? Things change." Amon then returned to the stage to tell the Computex audience: "Yes, things change." In 2021, Long starred in an Intel ad campaign to promote the company's Windows PCs. Further reading: Arm Targets 50% of Windows PC Market Share in Five Years, CEO Says

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