It's Not AI, It's 'Apple Intelligence'

An anonymous reader shares a report: Apple is expected to announce major artificial intelligence updates to the iPhone, iPad, and Mac next week during its Worldwide Developers Conference. Except Apple won't call its system artificial intelligence, like everyone else, according to Bloomberg's Mark Gurman on Friday. The system will reportedly be called "Apple Intelligence," and allegedly will be made available to new versions of the iPhone, iPad, and Mac operating systems. Apple Intelligence, which is shortened to just AI, is reportedly separate from the ChatGPT-like chatbot Apple is expected to release in partnership with OpenAI. Apple's in-house AI tools are reported to include assistance in message writing, photo editing, and summarizing texts. Bloomberg reports that some of these AI features will run on the device while others will be processed through cloud-based computing, depending on the complexity of the task. The name feels a little too obvious. While this is the first we're hearing of an actual name for Apple's AI, it's entirely unsurprising that Apple is choosing a unique brand to call its artificial intelligence systems.

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