United Airlines Starts Serving Passengers Personalized Ads On Seat-Back Screens

United Airlines on Friday launched a media platform to serve travelers personalized ads on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data. CNBC reports: United said its new platform, Kinective Media, is already working with Norwegian Cruise Line, Macy's, IHG Hotels & Resorts, TelevisaUnivision and JPMorgan Chase, which offers a host of co-branded credit cards with United. [...] Customers can opt out of seeing targeted ads through a United web page, and United says advertisers can't access customers' personally identifiable information, the airline said. "There is the potential for 3.5 hours of attention per traveler, based on average flight time," United said.

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