PC Makers Hopeful That Chromebook Refresh Cycles About To Kick In
A Chromebook refresh looms despite Google trying to extend the life of laptops by offering a decade of service updates for models sold since 2021. From a report: Sales of the hardware, which flew off the shelves during the pandemic, ran out of steam in 2022 after buyers had their fill. The US education market generally accounts for 70 to 80 percent of annual orders. The sharp downturn left some vendors holding excess inventory. Yet the refresh cycle may be starting again, according to HP boss Enrique Lores. "So we have started to see a pickup of demand in education, and this, especially in the US, is a Chromebook opportunity," he told an audience of investors at Bernstein's 40th Annual Strategic Decision Conference. He forecast a flurry of activity in 2025 for "many million of units" from education but downplayed the impact on HP's balance sheet because the company pulled back from the product line after the pandemic. Lores said: "We are going after these deals because we think it's good, but it's not like ... a huge impact on the company."
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