It’s time to BeAcquired for €500 million
by Emma Roth from The Verge - All Posts on (#6NF14)
Image: Voodoo
BeReal, the app known for its fleeting photo sharing window, has been acquired. On Tuesday, the French app developer Voodoo announced that it purchased the company for 500 million (about $537.23 million).
Launched by French developers Alexis Barreyat and Kevin Perreau in 2020, BeReal started gaining traction in 2022 when more users started partaking in the random, once-per-day opportunity to share photos with friends. But the hype surrounding BeReal quickly died down. Last year, a report from Platformer revealed the app suffered a steep drop in monthly active users, going from 15 million in October 2022 to 6 million in March 2023 as people became less enamored with the concept.
I'm thrilled to announce that @BeReal_App is now part of @...