The Rise and Fall of BNN Breaking, an AI-Generated News Outlet

An anonymous reader quotes a report from the New York Times: The news was featured on MSN.com: "Prominent Irish broadcaster faces trial over alleged sexual misconduct." At the top of the story was a photo of Dave Fanning. But Mr. Fanning, an Irish D.J. and talk-show host famed for his discovery of the rock band U2, was not the broadcaster in question. "You wouldn't believe the amount of people who got in touch," said Mr. Fanning, who called the error "outrageous." The falsehood, visible for hours on the default homepage for anyone in Ireland who used Microsoft Edge as a browser, was the result of an artificial intelligence snafu. A fly-by-night journalism outlet called BNN Breaking had used an A.I. chatbot to paraphrase an article from another news site, according to a BNN employee. BNN added Mr. Fanning to the mix by including a photo of a "prominent Irish broadcaster." The story was then promoted by MSN, a web portal owned by Microsoft. The story was deleted from the internet a day later, but the damage to Mr. Fanning's reputation was not so easily undone, he said in a defamation lawsuit filed in Ireland against Microsoft and BNN Breaking. His is just one of many complaints against BNN, a site based in Hong Kong that published numerous falsehoods during its short time online as a result of what appeared to be generative A.I. errors. Mr. Fanning's complaint against BNN is one of many. The site based published numerous falsehoods during its short time online.Credit...Paulo Nunes dos Santos for The New York Times BNN went dormant in April, while The New York Times was reporting this article. The company and its founder did not respond to multiple requests for comment. Microsoft had no comment on MSN's featuring the misleading story with Mr. Fanning's photo or his defamation case, but the company said it had terminated its licensing agreement with BNN. During the two years that BNN was active, it had the veneer of a legitimate news service, claiming a worldwide roster of "seasoned" journalists and 10 million monthly visitors, surpassing the The Chicago Tribune's self-reported audience. Prominent news organizations like The Washington Post, Politico and The Guardian linked to BNN's stories. Google News often surfaced them, too. A closer look, however, would have revealed that individual journalists at BNN published lengthy stories as often as multiple times a minute, writing in generic prose familiar to anyone who has tinkered with the A.I. chatbot ChatGPT. BNN's "About Us" page featured an image of four children looking at a computer, some bearing the gnarled fingers that are a telltale sign of an A.I.-generated image. "How easily the site and its mistakes entered the ecosystem for legitimate news highlights a growing concern: A.I.-generated content is upending, and often poisoning, the online information supply," adds The Times. "NewsGuard, a company that monitors online misinformation, identified more than 800 websites that use A.I. to produce unreliable news content. The websites, which seem to operate with little to no human supervision, often have generic names -- such as iBusiness Day and Ireland Top News -- that are modeled after actual news outlets. They crank out material in more than a dozen languages, much of which is not clearly disclosed as being artificially generated, but could easily be mistaken as being created by human writers."

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