Mozilla Acquires Ad Metrics Firm Anonym

Mozilla has acquired ad metrics firm Anonym in a move to "support user privacy" while delivering effective online advertising. Anonym, founded by former Meta executives in 2022, helps advertisers and ad networks measure the performance of online ads while preserving user privacy. The acquisition comes amid growing consumer concerns and regulatory scrutiny over current data practices in the advertising industry. Mozilla CEO Laura Chambers sees this as a pivotal shift in the coexistence of privacy and advertising. Mozilla maintains that advertising is the underlying business model of the web, but it can be reformed to minimize societal harms.

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