iOS 18 Could 'Sherlock' $400 Million in App Revenue

An anonymous reader shares a report: Apple's practice of leveraging ideas from its third-party developer community to become new iOS and Mac features and apps has a hefty price tag, a new report indicates. With the release of iOS 18 later this fall, Apple's changes may affect apps that today have an estimated $393 million in revenue and have been downloaded roughly 58 million times over the past year, according to an analysis by app intelligence firm Appfigures. Every June at Apple's Worldwide Developer Conference, the iPhone maker teases the upcoming releases of its software and operating systems, which often include features previously only available through third-party apps. The practice is so common now it's even been given a name: "sherlocking" -- a reference to a 1990s search app for Mac that borrowed features from a third-party app known as Watson. Now, when Apple launches a new feature that was before the domain of a third-party app, it's said to have "sherlocked" the app. In earlier years, sherlocking apps made some sense. After all, did the iPhone's flashlight really need to be a third-party offering, or would it be better as a built-in function? Plus, Apple has been able to launch features that made its software better adapted to consumers' wants and needs by looking at what's popular among the third-party developer community.

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