OpenAI's 'Media Manager' Mocked, Amid Accusations of Robbing Creative Professionals

OpenAI's 'Media Manager' Mocked, Amid Accusations of Robbing Creative Professionals"Amid the hype surrounding Apple's new deal with OpenAI, one issue has been largely papered over," argues the Executive Director of America's writer's advocacy group, the Authors Guild. OpenAI's foundational models "are, and have always been, built atop the theft of creative professionals' work."[L]ast month the company quietly announced Media Manager, scheduled for release in 2025. A tool purportedly designed to allow creators and content owners to control how their work is used, Media Manager is really a shameless attempt to evade responsibility for the theft of artists' intellectual property that OpenAI is already profiting from. OpenAI says this tool would allow creators to identify their work and choose whether to exclude it from AI training processes. But this does nothing to address the fact that the company built its foundational models using authors' and other creators' works without consent, compensation or control over how OpenAI users will be able to imitate the artists' styles to create new works. As it's described, Media Manager puts the burden on creators to protect their work and fails to address the company's past legal and ethical transgressions. This overture is like having your valuables stolen from your home and then hearing the thief say, "Don't worry, I'll give you a chance to opt out of future burglaries ... next year...." AI companies often argue that it would be impossible for them to license all the content that they need and that doing so would bring progress to a grinding halt. This is simply untrue. OpenAI has signed a succession of licensing agreements with publishers large and small. While the exact terms of these agreements are rarely released to the public, the compensation estimates pale in comparison with the vast outlays for computing power and energy that the company readily spends. Payments to authors would have minimal effects on AI companies' war chests, but receiving royalties for AI training use would be a meaningful new revenue stream for a profession that's already suffering... We cannot trust tech companies that swear their innovations are so important that they do not need to pay for one of the main ingredients - other people's creative works. The "better future" we are being sold by OpenAI and others is, in fact, a dystopia. It's time for creative professionals to stand together, demand what we are owed and determine our own futures. The Authors Guild (and 17 other plaintiffs) are now in an ongoing lawsuit against OpenAI and Microsoft. And the Guild's executive director also notes that there's also "a class action filed by visual artists against Stability AI, Runway AI, Midjourney and Deviant Art, a lawsuit by music publishers against Anthropic for infringement of song lyrics, and suits in the U.S. and U.K. brought by Getty Images against Stability AI for copyright infringement of photographs." They conclude that "The best chance for the wider community of artists is to band together."

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