Currys looks to AI tech to drive growth as profits climb
by Julia Kollewe from World news | The Guardian on (#6NTF1)
Retailer says AI-enabled phones and computers helped pre-tax profits rise by 10% despite UK sales slide
The boss of the UK electrical chain Currys has said it stands to gain from the rise of artificial intelligence, with AI-enabled mobile phones and computers selling well, as the company battles to get back on track.
Samsung's Galaxy S24 mobile phone, which uses AI tools to offer better photography and instant translation, is one of its bestsellers, alongside more traditional products such as large, 85-in-plus TV screens, boosted by the Euro 2024 football tournament, along with air fryers, action cameras and drones.
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