Tobacco giant accused of ‘manipulating science’ to attract non-smokers

Leaked documents from Philip Morris reveal secret' strategy to market its heated tobacco product IQOS

The tobacco company Philip Morris International has been accused of manipulating science for profit" through funding research and advocacy work with scientists.

Campaigners say that leaked documents from PMI and its Japanese affiliate also reveal plans to target politicians, doctors and the 2020 Tokyo Olympics as part of the multinational's marketing strategy to attract non-smokers to its heated tobacco product, IQOS.