T-Mobile Faces Backlash Over Broken Price Guarantee

T-Mobile is facing customer outrage after announcing a $5-per-line price increase on plans that were marketed with a "lifetime" price guarantee. The move has sparked over 1,600 complaints to the Federal Communications Commission, ArsTechnica reports Kathleen Odean, 70, of Rhode Island, is among the affected customers. "The promise was absolutely clear," she told Ars. "It's right there in writing: 'T-Mobile will never change the price you pay for your T-Mobile One plan.'" T-Mobile claims an FAQ page allows for price changes, but customers argue this caveat was never prominently disclosed. The company's 2017 press release touted the guarantee without mentioning exceptions.

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