Mark Zuckerberg Imagines Content Creators Making AI Clones of Themselves

An anonymous reader quotes a report from TechCrunch: Content creators are busy people. Most spend more than 20 hours a week creating new content for their respective corners of the web. That doesn't leave much time for audience engagement. But Mark Zuckerberg, Meta's CEO, thinks that AI could solve this problem. In an interview with internet personality Rowan Cheung, Zuckerberg laid out his vision for a future in which creators have their own bots, of sorts, that capture their personalities and "business objectives." Creators will offload some community outreach to these bots to free up time for other, presumably more important tasks, Zuckerberg says. "I think there's going to be a huge unlock where basically every creator can pull in all their information from social media and train these systems to reflect their values and their objectives and what they're trying to do, and then people can can interact with that," Zuckerberg said. "It'll be almost like this artistic artifact that creators create that people can kind of interact with in different ways." [...] It's tough to imagine creators putting trust in the hands of flawed AI bots to interact with their fans. In the interview, Zuckerberg acknowledges that Meta has to "mitigate some of the concerns" around its use of generative AI and win users' trust over the long term. This is especially true as some of Meta's AI training practices are actively driving creators away from its platforms.

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