OpenAI tests new search engine called SearchGPT amid AI arms race

Prototype, initially launching with select publishers and users, set to challenge Google's dominance of online search

OpenAI is testing a new search engine that uses generative artificial intelligence to produce results, raising the prospect of a significant challenge to Google's dominance of the online search market.

SearchGPT will launch with a small group of users and publishers before a potential wider rollout, the company announced on Thursday. OpenAI ultimately intends to incorporate the search features into ChatGPT, rather offer a standalone product.