Marvel's Kevin Feige Defends Sequels as an 'Absolute Pillar of the Industry'

Marvel Studios President Kevin Feige, who has overseen the Marvel Cinematic Universe's unprecedented success, has expressed his longstanding appreciation for sequels and world-building in cinema at a time when Disney's top executive has admitted that the company has diluted audience's attention by making too many TV shows and movies. "I was never cynical or rolling my eyes the way people still do today for some reason, even though there've been sequels since the '30s and they're an absolute pillar of the industry," Feige told Variety in an interview, highlighting his enthusiasm for returning to beloved characters and expanding on established narratives. The studio's ambitious expansion into streaming content for Disney+ has led to what Disney CEO Bob Iger described as "some disappointments" in theatrical releases. In July 2023, Iger cited the increased output for streaming as a factor that "diluted focus and attention" at Marvel. In response to these challenges, Disney announced a strategic shift in May, with plans to reduce Marvel's output to a maximum of three films and two TV series per year. This move aligns with Iger's commitment to prioritize quality over quantity, a strategy he believes is "particularly true with Marvel."

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