Disney's First R-Rated Movie Opening Sets an All-Time Record: 'Deadpool & Wolverine'

No R-rated film has ever earned as much in its opening weekend, reports the Hollywood Reporter - a whopping $205 million. (The previous record was $133.7 million, set in 2016 by the original film Deadpool...) It's also the very first R-rated film ever released by Disney... [Deadpool actor Ryan] Reynolds has his own theory about its success. "Disney probably doesn't want me to frame it this way, but I've always thought of Deadpool & Wolverine as the first four-quadrant, R-rated film," Reynolds tells the Hollywood Reporter. "Yes, it's rated R, but we set out to make a movie with enough laughs, action and heart to appeal to everyone, whether you're a comic book movie fan or not." There's reason Disney and others may bristle at labeling it a four-quadrant film, which generally is reserved for movies that work equally for males and females over and under 25. Afterall, it is perhaps the most violent and bloody Deadpool movie yet. Still, here's evidence to back up Reynolds' theory that it's playing to a far more broad audience than the usual Marvel Cinematic Univerese movie, even if it's skewing male by anywhere from 60 to 63 percent. So far, 13.6 million people have bought tickets to see it, on par with last year's Barbie, which was rated PG-13, according to Steve Buck's leading research firm EntTelligence. That's the most foot traffic ever for an R-rated movie.... "Once thought of as a sure-fire way to limit potential box office, the R rating, when properly applied, can be the key to unlocking massive box office, and this has proven to be the secret sauce for the Deadpool franchise," says chief Comscore box office analyst Paul Dergarabedian. "The creative freedom afforded by the less restrictive rating has enabled filmmakers to push the envelope and, particularly in the case of Deadpool & Wolverine, can deliver the kind of edgy, intense, profanity-filled comedy action that modern audiences are fired up to see on the big screen...." It's also the biggest July opening of all time, the biggest opening of 2024 so far and Marvel Studios' biggest launch since Spider-Man: No Way Home in December 2021.ScreenRant notes that Deadpool & Wolverine has already surpassed the entire global box office for The Marvels in just three days. It's the biggest debut for a film since James Cameron's Avatar: The Way of the Water in December of 2022 (according to the Hollywood Reporter). And they add that though the figures haven't been adjusted for inflation - it's still the eighth-biggest box office opening of all time. But at the end of the day, it's just people enjoying a movie together. "Well, I'm not saying that other people should do this, but my 9-year-old watched the movie with me and my mom, who's in her late 70s," Reynolds reportedly told the New York Times, "and it was just was one of the best moments of this whole experience for me. Both of them were laughing their guts out, were feeling the emotion where I most desperately hoped people would be."

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