Marketing a tote bag as reusable is silly. Let’s say no to more stuff

Reusable' is now a selling point for products that should, inherently, be reusable to begin with - and we're buying it

I used to keep a plastic bag of plastic bags under my kitchen sink. Like the water in the pipes above, around which they accumulated, it seemed I had bags in unlimited supply. A few years ago, when my city enacted a plastic bag ban, the collection started waning. Now, I treasure the once ubiquitous sacks, doling them out judiciously for use as diaper pail liners and stewards of wet bathing suits, while down the hall, at the back of my coat closet, another mass is metastasizing: totes upon totes upon totes.

They're often referred to as reusable tote bags. And that sounds perfectly normal. But it shouldn't. Imagine saying reusable backpack" or reusable shoes". Most things were never intended to be used just once - not until several decades ago, when plastics ushered in an era in which everyday goods were designed, marketed and sold for exactly that: one, single use.