iPad Sales Help 'Bail Out' Apple Amid a Continued iPhone Slide

Apple reported a new June quarter revenue record of $85.8 billion, up 5 percent from a year ago, fueled largely by new iPad sales. iPad "saw the biggest category increase for the quarter, up from $5.8 billion to $7.2 billion year-over-year," reports TechCrunch. It helped counter slowed iPhone revenue, "which dropped from $39.7 billion to $39.3 billion year-on-year." From the report: In spite of a drop for the quarter, iPhone remained Apple's most important category by a wide margin, followed by service, which includes software offerings like iCloud, Apple TV+ and Apple Music. That category continued to grow, up to $24.2 billion from $21.2 billion over the same three-month period last year. Much of the iPhone slowdown can be attributed to the greater China region. Overall, the region dropped from $15.8 billion to $14.7 billion for the quarter. Canalys figures from last week show a marked decline in iPhone sales, down 6.7% from 10.4 million to 9.7 million for the quarter, Reuters reported. The drop in Apple's third-largest region (behind the Americas and Europe) had a clear impact on the company's bottom line. The company aggressively discounted iPhone prices in China starting in May, as competition intensified from domestic rivals. The strategy resulted in strong iPhone sales that month, up close to 40% from a year prior. [...] Q3 marked the second consecutive quarter decline for global iPhone sales. The news puts additional pressure on the generative AI strategy that the company laid out at WWDC in June.

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