Netflix To Hike Price Again By December, Jefferies Says

In a note to clients, seen by Slashdot, brokerage house Jefferies writes: Netflix's last price hike on the standard plan was in Jan 2022, its ad- supported plan remains the cheapest (among major players) in the industry, and its move into live sports increases pricing power - for these 3 reasons we suspect a price hike in Q4 or December of this year could be coming on the standard plan. As stated in the Q4 2023 letter (following the announcement of WWE Raw coming in 2025): "As we invest in and improve Netflix, we'll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment." We believe Netflix has been positioning itself throughout this year for a year-end price hike. December / 2025 will have major content releases supporting a pricing increase including the Christmas NFL game, Squid Game 2 on Dec. 26th (season 1 - the #1 watched NFLX show of all time), WWE Raw starting Jan 2025, and Stranger Things 5 coming in 2025 (season 3 / 4 in top 10 of all-time).

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