Heatmaps show UK homebuyers look most at artwork and furniture before making decision
by Mahika Ravi Shankar and agency from World news | The Guardian on (#6PTG6)
Zoopla puts average viewing time at 49 minutes, as eye tracking study shows focus on mirrors and plants, not floors and walls
A fifth of homebuyers spend less than 20 minutes looking at a home before deciding to make an offer, with viewers more likely to focus on artwork and furniture than structural features, research suggests.
The average time for looking around a property before settling on buying it was about 49 minutes, according to a survey of people who have attended viewings in the past five years.
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