Article 6PVZQ A Crackdown Is Coming for People Hanging On To Student Discounts

A Crackdown Is Coming for People Hanging On To Student Discounts

by
msmash
from Slashdot on (#6PVZQ)
Major U.S. companies are tightening eligibility requirements for student discounts, cracking down on graduates who continue to claim benefits years after leaving school. Amazon, Spotify, and other firms are partnering with verification services like SheerID to validate student status, ending an era of lax enforcement that allowed many to exploit discounts long after graduation. While companies aim to build brand loyalty among young consumers, they're also guarding against fraud. SheerID claims it helped clients avoid $2 billion in fraudulent discounts last year. Most streaming services retain over 90% of student customers after graduation, according to SheerID CEO Stephanie Copeland Weber. "They're building trust and loyalty with those consumers," she told WSJ.

twitter_icon_large.pngfacebook_icon_large.png

Read more of this story at Slashdot.

External Content
Source RSS or Atom Feed
Feed Location https://rss.slashdot.org/Slashdot/slashdotMain
Feed Title Slashdot
Feed Link https://slashdot.org/
Feed Copyright Copyright Slashdot Media. All Rights Reserved.
Reply 0 comments