Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists

Milwaukee-based company no longer has minority-owned supplier goals and plans to exit socially motivated training

Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.

In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.