Apple is Still Standing in the Way of Epic's App Store

Epic Games launched its alternative app store in the European Union last week, capitalizing on new regulations opening up iOS. The store aims to offer developers lower commissions and greater payment flexibility compared to Apple's App Store. However, Apple's new terms for alternative marketplaces present significant challenges for developers. Apple imposes a 50 euro cent per user per year installation fee, a 10% commission on external sales, and a 5% fee on purchases within a year of installation. These fees apply on top of Epic's 12% commission, potentially making the alternative store less attractive for many developers, The Verge writes. While Epic can likely absorb these costs for its hit game Fortnite, smaller developers face a steeper hurdle. Some industry insiders express skepticism about the viability of the new ecosystem for most app creators. Epic plans to offer a curated selection of third-party games on its mobile store by December, but widespread adoption remains uncertain.

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