Farrow & Ball paint names ‘normalise’ abuse of animals, says Peta

Animal rights group says shades such as Dead Salmon and Au Lait ignore the sentience of fish and exploitation of cows

Peta has urged the paint manufacturer Farrow & Ball to rename colours that normalise exploiting animals".

Citing the colours Dead Salmon, Smoked Trout and Potted Shrimp, Peta said in a letter to Farrow & Ball's colour curator that renaming animal product-monikered paints would be a fun way to appeal to more conscious consumers".