Ikea Takes On Craigslist With Classifieds Site For Its Used Furniture
An anonymous reader quotes a report from the Financial Times: Ikea is taking on the likes of eBay, Craigslist, and Gumtree with a peer-to-peer marketplace for customers to sell secondhand furniture to each other. Ikea Preowned will be tested in Madrid and Oslo until the end of the year with the aim of rolling out the buying and selling platform globally, according to Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores. [...] Ikea has had a small offering under which it buys used furniture from customers and resells it in store. But the new platform is more ambitious, aiming to tackle the secondhand market for customers selling directly to each other -- an area where Brodin estimates Ikea has a higher market share than in new furniture sales. Customers enter their product, their own pictures, and a selling price, while Ikea's own artificial intelligence-enabled database brings in its own promotional images and measurements. The buyer collects the furniture directly from the seller, who has the option of receiving money or a voucher from Ikea with a 15 percent bonus. "Very often there is a monopoly or oligopoly on platforms that operate," said Brodin, talking about eBay or digital classified ad services such as Gumtree in the UK and Finn in Norway. Finn has 8,700 items from Ikea listed in Oslo alone. Early offerings on Ikea Preowned include large items such as sofas for up to $670 (600 euros) and wardrobes for $500 (450 euros) as well as smaller items such as a toilet roll holder for $4.50 (4 euros). Listings are free, but Brodin said Ikea could eventually charge "a symbolic fee, a humble fee." He added: "We're going to verify the full scope including the economics. If a lot of people use the offer to get a discount with Ikea -- it's a good way to reconnect with customers. I am very curious. I think it makes business sense." Ikea has previously tested selling its new furniture on third-party platforms such as Alibaba's Tmall in China, but the Preowned platform marks its first foray into secondhand marketplaces. It also dovetails with the retailer's wish to become "circular and climate positive" by 2030.
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