The US Military's Latest Psyop? Advertising on Tinder

An anonymous reader shares a report: The U.S. military is using ads to warn people across Lebanon not to attack the United States or its allies amid rising tensions across the Middle East. Some of those ads have turned up in an unlikely place: the dating app Tinder. Freelance reporter Seamus Malekafzali posted on X screenshots of the ads seen in the Tinder app, warning residents of Lebanon to "not take up arms." The ads, written in Arabic, say that the U.S. will "protect its partners in the face of threats from the Iranian regime and its proxies," which operate across the region, referring to groups like Hezbollah located in Lebanon. The ads, which are not clandestine in nature, display the logo of U.S. Central Command and link to a tweet featuring F-16 and A10 fighter jets. These kinds of military psychological operations (or psyops), aimed at influencing the views of a target audience or population, are not new, even if their placement on a dating app is raising eyebrows in the military community, the Washington Post reported Tuesday.

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